Abstract
This paper presents a cybernetic decision model linking discrepancy theory to perceived risk and decision-type research. A scarce set of variables is used for modelling the pre-purchase, purchase and post-purchase phase. Five decision types are proposed and a bigger picture on consumer perception, decision making, and customer value creation is provided.
Original language | English |
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Title of host publication | Contributions to Management Science |
Publisher | Physica-Verlag |
Pages | 189-206 |
Number of pages | 18 |
ISBN (Print) | 978-3-7908-2746-0 |
DOIs | |
Publication status | Published - 2012 |
Event | Value Chain Management (VCM) Conference - Steyr, Austria Duration: 4 May 2011 → 5 May 2011 http://www.vcm-conference.com |
Publication series
Name | Contributions to Management Science |
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ISSN (Print) | 1431-1941 |
ISSN (Electronic) | 2197-716X |
Conference
Conference | Value Chain Management (VCM) Conference |
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Country/Territory | Austria |
City | Steyr |
Period | 04.05.2011 → 05.05.2011 |
Internet address |
Keywords
- Decision Making
- Habit
- Perceived risk
- Customer value
- Decision types
- Prosperity
- Emotion
- Schema theory