Habit, Affect, and Cognition: A Constructivist Model on How They Shape Decision Making

Research output: Chapter in Book/Report/Conference proceedingsChapterpeer-review

Abstract

This paper presents a cybernetic decision model linking discrepancy theory to perceived risk and decision-type research. A scarce set of variables is used for modelling the pre-purchase, purchase and post-purchase phase. Five decision types are proposed and a bigger picture on consumer perception, decision making, and customer value creation is provided.

Original languageEnglish
Title of host publicationContributions to Management Science
PublisherPhysica-Verlag
Pages189-206
Number of pages18
ISBN (Print)978-3-7908-2746-0
DOIs
Publication statusPublished - 2012
EventValue Chain Management (VCM) Conference - Steyr, Austria
Duration: 4 May 20115 May 2011
http://www.vcm-conference.com

Publication series

NameContributions to Management Science
ISSN (Print)1431-1941
ISSN (Electronic)2197-716X

Conference

ConferenceValue Chain Management (VCM) Conference
CountryAustria
CitySteyr
Period04.05.201105.05.2011
Internet address

Keywords

  • Decision Making
  • Habit
  • Perceived risk
  • Customer value
  • Decision types
  • Prosperity
  • Emotion
  • Schema theory

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