Grundlagen des Marketing Controllings

Translated title of the contribution: Marketing-Controlling: Basics

Research output: Chapter in Book/Report/Conference proceedings › Chapter

Translated title of the contribution	Marketing-Controlling: Basics
Original language	German
Title of host publication	Praxisorientiertes Business-to-Business-Marketing: Grundlagen und Fallstudien aus Unternehmen
Publisher	Georg Thieme Verlag KG Stuttgart
Pages	279-295
Publication status	Published - 2006

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