Grundlagen des Marketing Controllings

Translated title of the contribution: Marketing-Controlling: Basics

Kurt Gaubinger

Research output: Chapter in Book/Report/Conference proceedings › Chapter

Translated title of the contributionMarketing-Controlling: Basics
Original languageGerman
Title of host publicationPraxisorientiertes Business-to-Business-Marketing: Grundlagen und Fallstudien aus Unternehmen
PublisherGeorg Thieme Verlag KG Stuttgart
Pages279-295
Publication statusPublished - 2006

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