Gestaltung komplexer Markenarchitekturen: die Verhaltensrelevanz von Marken unterschiedlicher Hierarchieebenen

Translated title of the contribution: Design of complex brand architectures: The behavioral relevance of brands at different hierarchical levels

Research output: Types of Theses › Master's Thesis / Diploma Thesis

3 Citations (Scopus)

Translated title of the contribution	Design of complex brand architectures: The behavioral relevance of brands at different hierarchical levels
Original language	German (Austria)
Place of Publication	Wiesbaden
Publisher	Springer
Print ISBNs	9783658027155
DOIs	https://doi.org/10.1007/978-3-658-02715-5
Publication status	Published - 2013
Externally published	Yes

Access to Document

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title = "Gestaltung komplexer Markenarchitekturen: die Verhaltensrelevanz von Marken unterschiedlicher Hierarchieebenen",

keywords = "Economics, Marketing",

author = "Christopher Kanitz",

year = "2013",

doi = "10.1007/978-3-658-02715-5",

language = "Deutsch ({\"O}sterreich)",

isbn = "9783658027155",

volume = "46",

series = "Innovatives Markenmanagement",

publisher = "Springer",

address = "Deutschland",

}

TY - THES

T1 - Gestaltung komplexer Markenarchitekturen

T2 - die Verhaltensrelevanz von Marken unterschiedlicher Hierarchieebenen

AU - Kanitz, Christopher

PY - 2013

Y1 - 2013

KW - Economics

KW - Marketing

UR - https://www.scopus.com/pages/publications/105037242542

U2 - 10.1007/978-3-658-02715-5

DO - 10.1007/978-3-658-02715-5

M3 - Masterarbeit / Diplomarbeit

SN - 9783658027155

VL - 46

T3 - Innovatives Markenmanagement

PB - Springer

CY - Wiesbaden

ER -