Gamification as a moderator for the impact of intrinsic motivation: Findings from a multigroup field experiment

Lisa-Maria Putz, Horst Treiblmaier

Research output: Contribution to journalArticle

Abstract

Gamification, the application of game elements (i.e., motivational affordances) in non-game contexts, has shown a promising potential to increase individuals’ intrinsic motivation and to positively impact their attitudes and behaviors. However, few studies exist that empirically test the effectiveness of gamification applications in a controlled experimental setting. To fill this gap, we compared the results from gamified and non-gamified workshops conducted with Austrian students. A total of 384 individuals participated in this field experiment, 261 of whom were subjected to a multitude of gamified elements, while 123 served as a non-gamified control group. In the gamified context, the findings show a stronger influence of intrinsic motivation, as measured by enjoyment and curiosity, on attitude and behavioral intention, and a greater explanatory power of the model. Gamification therefore positively moderates the impact of exogenous motivational variables and amplifies the effect of intrinsic motivation.
Original languageEnglish
Article number101655
JournalLearning and Motivation
Volume71
Issue number101655
DOIs
Publication statusPublished - Aug 2020

Keywords

  • Gamification Intrinsic motivation Enjoyment Curiosity Field experiment Gamified workshops Logistics
  • Intrinsic motivation
  • Gamified workshops
  • Enjoyment
  • Curiosity
  • Gamification
  • Field experiment
  • Logistics

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