Fuzzy Front End of Innovation: Quo Vadis?

Oliver Gassmann, Fiona Schweitzer

Research output: Chapter in Book/Report/Conference proceedingsChapter

1 Citation (Scopus)


Throughout this book, several approaches, tools and principles have been presented that allow managing the front end of innovation professionally. The management task in the front-end phase involves capturing vague opportunities and ideas as well as their professional transformation into clear concepts that can be transferred into the next stage of the innovation process. It is also the task of the manager responsible for the early innovation phase to reduce uncertainty and prepare the technological and market basics for the ensuing product or process development. Fuzziness is therefore a key concept that is incorporated at this phase.

Original languageEnglish
Title of host publicationManagement of the Fuzzy Front End of Innovation
Number of pages10
ISBN (Electronic)9783319010564
ISBN (Print)3319010557, 9783319010557
Publication statusPublished - 1 Aug 2013


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