First-year sales students' discontent and their suggestions for improvement: A qualitative investigation based on cognitive dissonance theory

Andreas Zehetner; Silvio Cardinali; Daniela Zehetner-Hirtenlehner

First-year sales students' discontent and their suggestions for improvement: A qualitative investigation based on cognitive dissonance theory

Andreas Zehetner
, Silvio Cardinali
, Daniela Zehetner-Hirtenlehner

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

Original language	English
Title of host publication	10th ICCMI International Conference on Contemporary Marketing Issues
Publication status	Published - 2022

Cite this

@inproceedings{1b8ff53978eb48929facfe9602bc11a5,

title = "First-year sales students' discontent and their suggestions for improvement: A qualitative investigation based on cognitive dissonance theory",

author = "Andreas Zehetner and Silvio Cardinali and Daniela Zehetner-Hirtenlehner",

year = "2022",

language = "English",

booktitle = "10th ICCMI International Conference on Contemporary Marketing Issues",

}

First-year sales students' discontent and their suggestions for improvement: A qualitative investigation based on cognitive dissonance theory. / Zehetner, Andreas; Cardinali, Silvio; Zehetner-Hirtenlehner, Daniela.
10th ICCMI International Conference on Contemporary Marketing Issues. 2022.

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review