@inproceedings{40cfb95552f54e988b7021c733535e27,
title = "First in search - How to optimize search results in e-commerce web shops",
abstract = "Customers of e-commerce web sites frequently use the full text search to find the desired products. The ranking of the search result page depends on various criteria such as the matching of search terms or popularity of the product. E-commerce vendors usually use additional ranking criteria and may want to increase conversion rates by varying the rankings of the search hits. This paper proposes a method to measure the impact of changing the ranking of the search result page. The method is applied to a b2b e-commerce shop with office products.",
keywords = "A/B-testing, conversion, e-commerce, measurement, ranking, search result page, web shop",
author = "Gerald Petz and Andreas Greiner",
note = "Copyright: Copyright 2014 Elsevier B.V., All rights reserved.; 1st International Conference on HCI in Business, HCIB 2014 - Held as Part of 16th International Conference on Human-Computer Interaction, HCI International 2014 ; Conference date: 22-06-2014 Through 27-06-2014",
year = "2014",
doi = "10.1007/978-3-319-07293-7_55",
language = "English",
isbn = "9783319072920",
series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",
publisher = "Springer",
pages = "566--574",
booktitle = "HCI in Business - First International Conference, HCIB 2014, Held as Part of HCI International 2014, Proceedings",
address = "Germany",
}