Find Me if You Can! Identification of Services on Websites by Human Beings and Artificial Intelligence

Christian Stadlmann, Gábor Berend, Alexandra Fratrič, Zsolt Szántó, David Aufreiter, Stefan Mang, Margarethe Überwimmer

Research output: Chapter in Book/Report/Conference proceedingsChapterpeer-review

2 Citations (Scopus)


This paper presents the results of evaluating the number of service offerings marketed on company webpages in the field of advanced manufacturing performed by human annotators, artificial intelligence imitating human behavior, and advanced in-depth AI analysis. The research focuses on ten different countries and three specific sectors: manufacture of computer, electronic and optical product, manufacture of electrical equipment, and manufacture of machinery and equipment. Even though artificial intelligence was able to find more services on company webpages than human beings, the average number of services identified on webpages proved to be relatively low. Companies from selected industries focus mostly on product lifecycle services, such as spare parts, repair services, or maintenance. On the other hand, the least marketed services are in the field of finances, such as pay per use and installment payment. The results support the applicability and effectiveness of artificial intelligence tools in the field of procurement. Moreover, the findings are highly relevant for companies in the field of advanced manufacturing as they indicate a great potential for further improvement of service promotion on company webpages.

Translated title of the contributionFinden Sie mich, wenn Sie können! Identifizierung von Diensten auf Websites durch Menschen und künstliche Intelligenz
Original languageEnglish
Title of host publicationSmart Innovation, Systems and Technologies
Number of pages13
Publication statusPublished - 2022
Event2021 International Conference on Marketing and Technologies - University of LaLaguna, Tenerife, Spain
Duration: 2 Dec 20214 Dec 2021

Publication series

NameSmart Innovation, Systems and Technologies
ISSN (Print)2190-3018
ISSN (Electronic)2190-3026


Conference2021 International Conference on Marketing and Technologies
Abbreviated titleICMarkTech'21
Internet address


  • Artificial intelligence
  • Manufacturing
  • Service promotion
  • Servitization


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