Original language | German (Austria) |
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Title of host publication | 18th SIMSR Global Marketing Confernce |
Pages | 131-138 |
Publication status | Published - 10 Feb 2023 |
Financial interest, knowledge, and investment decisions of German/Austrian vs. Indian Gen Z members: Empirical evidence and implications for Fintech marketing
Andreas Zehetner, Christoph Eisl, Reena Mehta, Malina Schnallinger
Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review