Financial interest, knowledge, and investment decisions of German/Austrian vs. Indian Gen Z members: Empirical evidence and implications for Fintech marketing

Andreas Zehetner, Christoph Eisl, Reena Mehta, Malina Schnallinger

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

Original languageGerman (Austria)
Title of host publication18th SIMSR Global Marketing Confernce
Publication statusPublished - 10 Feb 2023

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