Fancy a coffee with friends in 'Central Perk'? Reverse product placement, fictional brands and purchase intention

Laurent Muzellec^*, Christopher Kanitz, Theodore Lynn

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

17 Citations (Scopus)

Original language	English
Journal	International Journal of Advertising
Volume	32
Issue number	3
Publication status	Published - 2013
Externally published	Yes

Cite this

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title = "Fancy a coffee with friends in 'Central Perk'? Reverse product placement, fictional brands and purchase intention",

author = "Laurent Muzellec and Christopher Kanitz and Theodore Lynn",

year = "2013",

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volume = "32",

journal = "International Journal of Advertising",

issn = "0265-0487",

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T1 - Fancy a coffee with friends in 'Central Perk'? Reverse product placement, fictional brands and purchase intention

AU - Muzellec, Laurent

AU - Kanitz, Christopher

AU - Lynn, Theodore

PY - 2013

Y1 - 2013

UR - https://www.scopus.com/pages/publications/84881496714

M3 - Article

AN - SCOPUS:84881496714

SN - 0265-0487

VL - 32

JO - International Journal of Advertising

JF - International Journal of Advertising

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