Original language | English |
---|---|
Journal | International Journal of Advertising |
Volume | 32 |
Issue number | 3 |
Publication status | Published - 2013 |
Externally published | Yes |
Fancy a coffee with friends in 'Central Perk'? Reverse product placement, fictional brands and purchase intention
Laurent Muzellec, Christopher Kanitz, Theodore Lynn
Research output: Contribution to journal › Article › peer-review
16
Citations
(Scopus)