Fancy a coffee with friends in 'Central Perk'? Reverse product placement, fictional brands and purchase intention

Laurent Muzellec, Christopher Kanitz, Theodore Lynn

Research output: Contribution to journalArticlepeer-review

14 Citations (Scopus)
Original languageEnglish
JournalInternational Journal of Advertising
Volume32
Issue number3
Publication statusPublished - 2013
Externally publishedYes

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