| Translated title of the contribution | Case: Tyrolit |
|---|---|
| Original language | German |
| Title of host publication | Praxisorientiertes Business-to-Business-Marketing: Grundlagen und Fallstudien aus Unternehmen |
| Publisher | Georg Thieme Verlag KG Stuttgart |
| Pages | 211-222 |
| Publication status | Published - 2006 |
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