Translated title of the contribution | Case: Tyrolit |
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Original language | German |
Title of host publication | Praxisorientiertes Business-to-Business-Marketing: Grundlagen und Fallstudien aus Unternehmen |
Publisher | Georg Thieme Verlag KG Stuttgart |
Pages | 211-222 |
Publication status | Published - 2006 |
Fallstudie TYROLIT Schleifmittelwerke Swarovski K.G.: Marktexpansion in Osteuropa
Rainer Daubeck, Kurt Gaubinger
Research output: Chapter in Book/Report/Conference proceedings › Chapter