Fallstudie TAB-Austria: Namensfindung für innovatives Touchscreen-Terminal

Translated title of the contribution: Case study TAB-Asutria: Naming for an innovative Touchscreen-Terminal

Research output: Chapter in Book/Report/Conference proceedingsChapter

Translated title of the contributionCase study TAB-Asutria: Naming for an innovative Touchscreen-Terminal
Original languageGerman
Title of host publicationPraxisorientiertes Innovations- und Produktmanagement
PublisherGeorg Thieme Verlag KG Stuttgart
Pages91-100
Publication statusPublished - 2008

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