Translated title of the contribution | Case study TAB-Asutria: Naming for an innovative Touchscreen-Terminal |
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Original language | German |
Title of host publication | Praxisorientiertes Innovations- und Produktmanagement |
Publisher | Georg Thieme Verlag KG Stuttgart |
Pages | 91-100 |
Publication status | Published - 2008 |
Fallstudie TAB-Austria: Namensfindung für innovatives Touchscreen-Terminal
Research output: Chapter in Book/Report/Conference proceedings › Chapter