| Translated title of the contribution | Case study Homag-Group AG: Positioning of the Product |
|---|---|
| Original language | German |
| Title of host publication | Praxisorientiertes Innovations- und Produktmanagement |
| Publisher | Georg Thieme Verlag KG Stuttgart |
| Pages | 361-370 |
| Publication status | Published - 2008 |
Fallstudie Homag-Group AG: Neu-Positionierung des Produktmanagements
Herbert Lippmann, Kurt Gaubinger
Research output: Chapter in Book/Report/Conference proceedings › Chapter