Fallstudie Engel Austria GmbH: Markteinführung einer neuen Spritzgießmaschinengeneration

Translated title of the contribution: Case study Engel Austria GmbH: Market Entry of a new product generation

Fiona Schweitzer, Gerd Liebig, Kurt Gaubinger

Research output: Chapter in Book/Report/Conference proceedings › Chapter

Translated title of the contribution	Case study Engel Austria GmbH: Market Entry of a new product generation
Original language	German
Title of host publication	Praxisorientiertes Innovations- und Produktmanagement
Publisher	Georg Thieme Verlag KG Stuttgart
Pages	279-288
Publication status	Published - 2008

Cite this

@inbook{0b01107966df4bcda3eaf52a95258d5c,

title = "Fallstudie Engel Austria GmbH: Markteinf{\"u}hrung einer neuen Spritzgie{\ss}maschinengeneration",

author = "Fiona Schweitzer and Gerd Liebig and Kurt Gaubinger",

year = "2008",

language = "Deutsch",

pages = "279--288",

booktitle = "Praxisorientiertes Innovations- und Produktmanagement",

publisher = "Georg Thieme Verlag KG Stuttgart",

}