Fallstudie Engel Austria GmbH: Markteinführung einer neuen Spritzgießmaschinengeneration

Translated title of the contribution: Case study Engel Austria GmbH: Market Entry of a new product generation

Fiona Schweitzer, Gerd Liebig, Kurt Gaubinger

Research output: Chapter in Book/Report/Conference proceedingsChapter

Translated title of the contributionCase study Engel Austria GmbH: Market Entry of a new product generation
Original languageGerman
Title of host publicationPraxisorientiertes Innovations- und Produktmanagement
PublisherGeorg Thieme Verlag KG Stuttgart
Pages279-288
Publication statusPublished - 2008

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