TY - GEN
T1 - External product variety in value networks - A case study from an austrian premium producer
T2 - 11th International Conference on Industrial Logistics, ICIL 2012
AU - Kohlberger, Romana
AU - Gerschberger, Markus
N1 - Copyright:
Copyright 2014 Elsevier B.V., All rights reserved.
PY - 2012
Y1 - 2012
N2 - High external variety is one of the main challenges to be faced within value networks. However, in practice there is a notable lack in managing the increasing high variety and embedding variety management approaches within company structures. Therefore, the purpose of the paper is a benchmarking study of the external product variety within the Austrian agricultural sector. In addition, a longitudinal case study showing the development of external variety in proportion to financial parameters in a case company over the last ten years is executed. The paper concludes by giving an overview of existing and planned variety management approaches in the case company.
AB - High external variety is one of the main challenges to be faced within value networks. However, in practice there is a notable lack in managing the increasing high variety and embedding variety management approaches within company structures. Therefore, the purpose of the paper is a benchmarking study of the external product variety within the Austrian agricultural sector. In addition, a longitudinal case study showing the development of external variety in proportion to financial parameters in a case company over the last ten years is executed. The paper concludes by giving an overview of existing and planned variety management approaches in the case company.
KW - Benchmarking study
KW - Value network
KW - Variety management
UR - http://www.scopus.com/inward/record.url?scp=84901781302&partnerID=8YFLogxK
M3 - Conference contribution
SN - 9789537738167
T3 - International Conference on Industrial Logistics, ICIL 2012 - Conference Proceedings
SP - 70
EP - 77
BT - International Conference on Industrial Logistics, ICIL 2012 - Conference Proceedings
PB - University of Zagreb
Y2 - 14 June 2012 through 16 June 2012
ER -