Exploring the Influence of Digital Technologies on the Operations and Synergies of Sales and Marketing Divisions in Technical B2B Companies

Andreas Zehetner; Christopher Korntner-Kanitz

Exploring the Influence of Digital Technologies on the Operations and Synergies of Sales and Marketing Divisions in Technical B2B Companies

Andreas Zehetner, Christopher Korntner-Kanitz

Research Center Steyr

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2024
Event	EMAC 2024: 53rd Annual Conference of the European Marketing Academy - Bucharest, Romania Duration: 28 May 2024 → 31 May 2024 https://emac2024.org/

Conference

Conference	EMAC 2024
Country/Territory	Romania
City	Bucharest
Period	28.05.2024 → 31.05.2024
Internet address	https://emac2024.org/

Cite this

@conference{4fa704df02404757abb0e2b78c773348,

title = "Exploring the Influence of Digital Technologies on the Operations and Synergies of Sales and Marketing Divisions in Technical B2B Companies",

author = "Andreas Zehetner and Christopher Korntner-Kanitz",

year = "2024",

language = "English",

note = "EMAC 2024 : 53rd Annual Conference of the European Marketing Academy ; Conference date: 28-05-2024 Through 31-05-2024",

url = "https://emac2024.org/",

}