Exploring Similarity - Improving Product Search with Parallel Coordinates.

Mandy Keck, Martin Herrmann, Andreas Both, Dana Henkens, Rainer Groh

Research output: Contribution to conferencePaperpeer-review

5 Citations (Scopus)


Faceted browsing is an established and well-known paradigm for product search. However, if the user is unfamiliar with the topic and the provided facets, he may not be able to sufficiently reduce the amount of results. In order to increase the understanding of the bidirectional relation between facets and result set, we present an interface concept that allows manifold approaches for product search, analysis and comparison starting with a single product or a summarizing visualization of the entire data set. Moreover, various product features can be analyzed in order to support decision-making. Even without detailed knowledge of a specific topic, the user is able to estimate the range and distribution of characteristics in relation to known or desired features. Conventional list-based search forms do not provide such a quick overview. Our concept is based on two visualization techniques that allow the representation of multi-dimensional data across a set of parallel axes: parallel coordinates and parallel sets.

Original languageEnglish
Number of pages12
Publication statusPublished - 2014
Externally publishedYes
EventHCI Internation 2014: Design, User Experience, and Usability. Theories, Methods, and Tools for Designing the User Experience, DUXU 2014 - Kreta, Greece
Duration: 22 Jun 201427 Jun 2014


ConferenceHCI Internation 2014
Abbreviated titleHCII 2014


  • Big Data
  • E-commerce
  • Information Visualization
  • Motive-based Search
  • Parallel Coordinates
  • Visual Search Interfaces


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