Abstract
Focus on value-added services has become a foundation for successful companies on business-to-Business makrets. Key elements of successful industrial Solutions and services are first uncovered throught a systematic literature review and followed by an exploratory study, which is based on 15 semi-structured interviews with executives of successful industrial companies in Upper Austria.
| Original language | English |
|---|---|
| Title of host publication | Establishing Core Dimensions of Industrial Service Excellence |
| Publisher | Podnikovohospodarska fakulta so sidlom v Kosiciach, EKonomicka univerzita v Bratislave |
| Pages | 39-44 |
| ISBN (Print) | 978-80-225-2982-1 |
| Publication status | Published - 2014 |
| Event | 2nd international scientific conference "Marketing management, trade, and social aspects of business" - Kosice, Slovakia Duration: 23 Oct 2014 → 24 Oct 2014 |
Conference
| Conference | 2nd international scientific conference "Marketing management, trade, and social aspects of business" |
|---|---|
| Country/Territory | Slovakia |
| City | Kosice |
| Period | 23.10.2014 → 24.10.2014 |
Keywords
- Industrial services
- industrial solutions
- b2b marketing
- service excellence
- exploratory study
