Environmental orientation and employee-based brand equity in 4 to 5-star hotels

Zazli Lily Wisker, Piotr Kwiatek

Research output: Contribution to journalArticlepeer-review

7 Citations (Scopus)

Abstract

The literature has been inconclusive in reporting the effect of environmental orientation on organization performance. This study hypothesises that employee-based brand equity mediates the environmental orientation–organization performance relationship. Quantitative data were collected from the hotel industry in Kuala Lumpur and analysed using SEM. The findings show that employee-based brand equity partially mediates environmental orientation–organization performance relationship. Thus, the study suggests that hoteliers not only need to be technically sound and product oriented but also environmentally sensitive in order to successfully attract, recruit and retain worthy employees for better business results.

Original languageEnglish
Pages (from-to)404-419
Number of pages16
JournalAnatolia
Volume30
Issue number3
DOIs
Publication statusPublished - 2019

Keywords

  • Environmental orientationemployee-based brand equityemployee allegianceemployee endorsementorganization performance

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