TY - GEN
T1 - Enhanced shopping: a dynamic map in a retail store
AU - Meschtscherjakov, Alexander
AU - Reitberger, Wolfgang
AU - Lankes, Michael
AU - Tscheligi, Manfred
PY - 2008
Y1 - 2008
N2 - This article investigates the prototypical implementation of a dynamic map of a retail store and the results of an empirical study in the shopping environment. Due to the distinct characteristics of the context of shopping (e.g. openness to the public, preexisting technologies), this context is particularly fruitful for UbiComp technologies. The prototype consists of a display showing an enhanced store map, which combines the dynamic visualization of customer activity (e.g. hot-spots, sales ranks) with conventional map elements (e.g. product locations, promotions). The results of our three-day in-situ study indicate the relevance and the usefulness of UbiComp technologies for shopping environments.
AB - This article investigates the prototypical implementation of a dynamic map of a retail store and the results of an empirical study in the shopping environment. Due to the distinct characteristics of the context of shopping (e.g. openness to the public, preexisting technologies), this context is particularly fruitful for UbiComp technologies. The prototype consists of a display showing an enhanced store map, which combines the dynamic visualization of customer activity (e.g. hot-spots, sales ranks) with conventional map elements (e.g. product locations, promotions). The results of our three-day in-situ study indicate the relevance and the usefulness of UbiComp technologies for shopping environments.
KW - Ambient display
KW - Dynamic map
KW - Field study
KW - Retail store
KW - Shopping environment
KW - Ubiquitous computing
UR - http://www.scopus.com/inward/record.url?scp=59249097770&partnerID=8YFLogxK
U2 - 10.1145/1409635.1409680
DO - 10.1145/1409635.1409680
M3 - Conference contribution
SN - 9781605581361
T3 - UbiComp 2008 - Proceedings of the 10th International Conference on Ubiquitous Computing
SP - 336
EP - 339
BT - UbiComp 2008 - Proceedings of the 10th International Conference on Ubiquitous Computing
T2 - Ubicomp 2008
Y2 - 21 September 2008 through 24 September 2008
ER -