Enhanced shopping: a dynamic map in a retail store

Alexander Meschtscherjakov, Wolfgang Reitberger, Michael Lankes, Manfred Tscheligi

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

26 Citations (Scopus)

Abstract

This article investigates the prototypical implementation of a dynamic map of a retail store and the results of an empirical study in the shopping environment. Due to the distinct characteristics of the context of shopping (e.g. openness to the public, preexisting technologies), this context is particularly fruitful for UbiComp technologies. The prototype consists of a display showing an enhanced store map, which combines the dynamic visualization of customer activity (e.g. hot-spots, sales ranks) with conventional map elements (e.g. product locations, promotions). The results of our three-day in-situ study indicate the relevance and the usefulness of UbiComp technologies for shopping environments.

Original languageEnglish
Title of host publicationUbiComp 2008 - Proceedings of the 10th International Conference on Ubiquitous Computing
Pages336-339
Number of pages4
DOIs
Publication statusPublished - 2008
EventUbicomp 2008 - Seoul, Korea, Republic of
Duration: 21 Sept 200824 Sept 2008

Publication series

NameUbiComp 2008 - Proceedings of the 10th International Conference on Ubiquitous Computing

Conference

ConferenceUbicomp 2008
Country/TerritoryKorea, Republic of
CitySeoul
Period21.09.200824.09.2008

Keywords

  • Ambient display
  • Dynamic map
  • Field study
  • Retail store
  • Shopping environment
  • Ubiquitous computing

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