Effects of Digital Technologies on the Role, Functions, and Interplay of Marketing and Sales Departments in Technical B2B Companies

Keyphrases

• Sales Department 100%
• Marketing Department 100%
• Role Functioning 100%
• Educators 25%
• Technological Progress 25%
• Customer Focus 25%
• Scientific Community 25%
• Analytical Skills 25%
• Sales Function 25%
• Recruitment Advertisements 25%
• Sales Personnel 25%
• C-level 25%
• Salespeople 25%
• Marketing Employee 25%
• Digital Competence 25%
• Change Impact 25%
• Marketing Function 25%
• Marketing-operations Interface 25%
• Research Component 25%
• Potential Conflict 25%
• Task Consolidation 25%

Economics, Econometrics and Finance

• Role and Function 100%

Social Sciences

• Marketing Department 12%
• Potential Conflict 12%