@inbook{f83bc32ea5234e508403557fbfa9a471,
title = "Effects of Digital Technologies on the Role, Functions, and Interplay of Marketing and Sales Departments in Technical B2B Companies",
author = "Andreas Zehetner and Christopher Korntner-Kanitz",
year = "2024",
doi = "10.1007/978-3-031-80904-0_4",
language = "English",
isbn = "978-3-031-80903-3",
series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",
pages = "33--43",
editor = "Vincent Jeseo and Jasmine Parajuli",
booktitle = "Marketing in a Multicultural and Vibrant World",
}