Effects of Digital Technologies on the Role, Functions, and Interplay of Marketing and Sales Departments in Technical B2B Companies

Research output: Chapter in Book/Report/Conference proceedingsChapterpeer-review

Original languageEnglish
Title of host publicationMarketing in a Multicultural and Vibrant World
Subtitle of host publicationProceedings for the 2024 AMS World Marketing Congress, Bel Ombre, Mauritius, June 25-29
EditorsVincent Jeseo, Jasmine Parajuli
Pages33-43
Number of pages11
ISBN (Electronic)978-3-031-80904-0
DOIs
Publication statusPublished - 2024

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

Cite this