Effects of digital technologies on the role, functions, and interplay of Marketing and Sales departments in technical B2B companies

Research output: Contribution to conference › Paper › peer-review

Original language	German (Austria)
Publication status	Published - 2024
Event	25th 2024 AMS World Marketing Congress (WMC), Bel Ombre - Duration: 25 Jun 2024 → 28 Jun 2024

Conference	25th 2024 AMS World Marketing Congress (WMC), Bel Ombre
Period	25.06.2024 → 28.06.2024

Cite this

@conference{c7a51ff6d2524ff8aa3117f0933694ce,

title = "Effects of digital technologies on the role, functions, and interplay of Marketing and Sales departments in technical B2B companies",

author = "Andreas Zehetner and Christopher Korntner-Kanitz",

year = "2024",

language = "Deutsch ({\"O}sterreich)",

note = "25th 2024 AMS World Marketing Congress (WMC), Bel Ombre ; Conference date: 25-06-2024 Through 28-06-2024",

}