Effect of Recession on Consumer Attitudes towards Environmentally-Friendly Products

Fiona Schweitzer, Miu Kwong, Kurt Gaubinger

Research output: Chapter in Book/Report/Conference proceedingsConference contribution

Original languageEnglish
Title of host publicationProceedings of the 2010 Global Marketing Conference at Tokyo
Pages717-718
Publication statusPublished - 2010
EventGlobal Marketing Conference 2010 - Tokio, Japan
Duration: 8 Sep 201012 Sep 2010

Conference

ConferenceGlobal Marketing Conference 2010
Country/TerritoryJapan
CityTokio
Period08.09.201012.09.2010

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