Effect of emotion on content engagement in social media communication: A short review of current methods and a call for neurophysiological methods

Keyphrases

• Content Engagement 100%
• Neurophysiological Methods 100%
• Social Media Communication 100%
• Extant Literature 33%
• Engagement Process 33%
• Role of Emotions 33%
• Complex Emotions 33%
• Marketing Objectives 33%
• Grab 33%
• Encoding Method 33%
• Emotional Effects 33%
• Causal Effect 33%
• Emotional Content 33%
• Future Research Needs 33%