Educating future managers for a culturally diverse workspace: Using course as a living laboratory

Peter Harald Brandstätter, Darko Panetlic, Emilia Samuelsson

Research output: Contribution to journalArticlepeer-review


Society is increasingly becoming multicultural, with more pressure to improve the quality of intercultural interactions. Higher education institutions are experiencing internationalization through increased mobility of students and faculty, which creates the need to manage diversity with the imperative of smoothing communication, reducing stress and making studying and working in a multicultural environment mor efficient. Employers also dictate a need to educate culturally competent professionals, who are capable of succeeding in a globalized environment characterized bay increased workforce mobility and international assignments. In this paper, intercultural competences are viewed as a transversal learning outcome, considering the increased internationalization of higher education institutions. The research is qualitative in nature, based on the analysis of course evaluations and an open-ended survey. This study used a purposeful sample of current and former students who have been exposed to a diverse intercultural environment while studying at an international business school in Sweden. Based on the findings, a course design is suggested where exposure to cultural diversity is guided and facilitated by bringing students to collaborate in an assignment-driven context.
Original languageEnglish (American)
Pages (from-to)30-41
Number of pages11
JournalMarketing Science and Inspirations
Issue number2
Publication statusPublished - 1 Jun 2021

Cite this