E-Adequate Branding: Building Offline and Online Brand Structure within a Polygon of Interdependent Forces

Keyphrases

• Brand Structure 100%
• Online Brand 100%
• Polygon 100%
• World Wide Web 66%
• Organizational Structure 33%
• IT Structure 33%
• Structure Structure 33%
• Online Environment 16%
• Electronic Commerce 16%
• Interdependence 16%
• Interdependency 16%
• Strong Impact 16%
• Business Process 16%
• Brand Strategy 16%
• Three-element 16%
• Cost-benefit 16%
• Customer Interaction 16%
• Communication Interaction 16%
• Web-based Forms 16%
• Corporate Branding 16%
• Forms of Communication 16%

Computer Science

• Organizational Structure 100%
• Business Process 50%
• Influencing Factor 50%
• Interdependency 50%
• Online Environment 50%
• Interdependence 50%
• Customer Interaction 50%

Economics, Econometrics and Finance

• Industry 100%
• Brand Architecture 100%
• Cost Benefit Analysis 100%