| Original language | English |
|---|---|
| Title of host publication | Online Branding - Concepts and Applications |
| Pages | 153-164 |
| Publication status | Published - 2006 |
E-Adequate Branding: Building Offline and Online Brand Structure within a Polygon of Interdependent Forces
Andreas Strebinger, Horst Treiblmaier
Research output: Chapter in Book/Report/Conference proceedings › Chapter › peer-review