| Original language | German (Austria) |
|---|---|
| Title of host publication | Fallstudien aus der österreichischen Marketingpraxis 5 |
| Editors | Heribert Reisinger, Christoph Schwand, Udo Wagner |
| Publisher | Facultas.WUV |
| ISBN (Print) | 978-3-7089-0454-2 |
| Publication status | Published - 2009 |
| Externally published | Yes |
Doppelmayr/Garaventa - Die Kompetenz am Berg
Research output: Chapter in Book/Report/Conference proceedings › Chapter › peer-review