Does Anyone Read Your Marketing Emails? No? Then Customize It! - The Effect of Content and Timing

Christopher Korntner-Kanitz, Michael Schade, Maik Dulle, Jan Wiezorrek, Stephan Buttgereit, Andreas Zehetner

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2024
Event	2024 AMA Winter Academic Conference: Unlocking our potential - St. Pete Beach, United States Duration: 23 Feb 2024 → 25 Feb 2024

Conference	2024 AMA Winter Academic Conference
Country/Territory	United States
City	St. Pete Beach
Period	23.02.2024 → 25.02.2024

Best Paper Award
Korntner-Kanitz, C. (Recipient), Schade, M. (Recipient), Dulle, M. (Recipient), Wiezorrek, J. (Recipient), Buttgereit, S. (Recipient) & Zehetner, A. (Recipient), 2024
Prize

Cite this

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title = "Does Anyone Read Your Marketing Emails? No? Then Customize It! - The Effect of Content and Timing",

author = "Christopher Korntner-Kanitz and Michael Schade and Maik Dulle and Jan Wiezorrek and Stephan Buttgereit and Andreas Zehetner",

year = "2024",

language = "English",

note = "2024 AMA Winter Academic Conference ; Conference date: 23-02-2024 Through 25-02-2024",

}

TY - CONF

T1 - Does Anyone Read Your Marketing Emails? No? Then Customize It! - The Effect of Content and Timing

AU - Korntner-Kanitz, Christopher

AU - Schade, Michael

AU - Dulle, Maik

AU - Wiezorrek, Jan

AU - Buttgereit, Stephan

AU - Zehetner, Andreas

PY - 2024

Y1 - 2024

M3 - Paper

T2 - 2024 AMA Winter Academic Conference

Y2 - 23 February 2024 through 25 February 2024

ER -