Do not underestimate email customization to boost consumer engagement – the impact of the customization elements timing and content

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

Original language	English
Title of host publication	EMAC Annual Conference 2023 – University of Southern Denmark
Pages	124
Publication status	Published - 26 May 2023

Cite this

@inproceedings{c86ab91d6ad140ec89d389b1942d120c,

title = "Do not underestimate email customization to boost consumer engagement – the impact of the customization elements timing and content",

author = "Michael Schade and Christopher Korntner-Kanitz and Maik Dulle and Jan Wiezorrek and Stephan Buttgereit and Andreas Zehetner",

year = "2023",

month = may,

day = "26",

language = "English",

pages = "124",

booktitle = "EMAC Annual Conference 2023 – University of Southern Denmark",

}

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

TY - GEN

T1 - Do not underestimate email customization to boost consumer engagement – the impact of the customization elements timing and content

AU - Schade, Michael

AU - Korntner-Kanitz, Christopher

AU - Dulle, Maik

AU - Wiezorrek, Jan

AU - Buttgereit, Stephan

AU - Zehetner, Andreas

PY - 2023/5/26

Y1 - 2023/5/26

M3 - Conference contribution

SP - 124

BT - EMAC Annual Conference 2023 – University of Southern Denmark

ER -