Do not underestimate email customization to boost consumer engagement – the impact of the customization elements timing and content

Michael Schade, Christopher Korntner-Kanitz, Maik Dulle, Jan Wiezorrek, Stephan Buttgereit, Andreas Zehetner

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

Original languageGerman (Austria)
Title of host publicationEMAC Annual Conference 2023 – University of Southern Denmark
Publication statusPublished - 26 May 2023

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