Original language | German (Austria) |
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Title of host publication | EMAC Annual Conference 2023 – University of Southern Denmark |
Pages | 124 |
Publication status | Published - 26 May 2023 |
Do not underestimate email customization to boost consumer engagement – the impact of the customization elements timing and content
Michael Schade, Christopher Korntner-Kanitz, Maik Dulle, Jan Wiezorrek, Stephan Buttgereit, Andreas Zehetner
Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review