Do Followers Matter?Quantitative Success Factors of Sale Enhancing Product Review Blogs

Research output: Contribution to journal › Article › peer-review

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@article{a9bb2c031814427da984e73f8f33ee6a,

title = "Do Followers Matter?Quantitative Success Factors of Sale Enhancing Product Review Blogs",

author = "Robert Zimmermann and Sascha Thieme",

year = "2018",

month = apr,

doi = "10.15459/95451.1",

language = "Englisch (Amerika)",

pages = "56--69",

journal = "PraxisWISSEN Marketing",

issn = "2509-3029",

}