Do consumers think about green transport when buying cars? Results from an empirical study

Lisa-Maria Putz-Egger, Silvia Dopler

Research output: Contribution to journalConference articlepeer-review


25% of the European CO2 emissions originate from the transport sector, with the Green Deal aiming to cut transport-related emissions by 90% by 2050. One pillar is the awareness of consumers about the role of transport in purchasing decisions. We investigate the role of green transport when purchasing cars from a consumers’ perspective and found that fewer people think about green logistics when buying cars than in other areas of consumption, such as food and clothes. Consumers rate green transport less important when buying cars than other criteria such as appearance or price. There is a higher willingness to pay and acceptance of longer waiting times for an eco-friendly transported car. We found that women have a significantly higher acceptance of eco-friendly measures than men. The results suggest that awareness of green transport must be created and communicated transparently.
Translated title of the contributionDenken Konsument*innen beim Autokauf an umweltfreundlichen Transport? Ergebnisse einer empirischen Studie
Original languageEnglish
Pages (from-to)4073-4080
Number of pages8
JournalTransportation Research Procedia
Issue number72
Publication statusPublished - 2023
EventTransport Research Arena 2022: Moving together – reimagining mobility worldwide - Lisbon Congress Centre, Lissabon, Portugal
Duration: 14 Nov 202217 Nov 2022


  • transport
  • car purchase
  • green buying behaviour
  • gender aspects
  • decarbonization


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