Digitale Touchpoints in B2B

Translated title of the contribution: Digital Touchpoints in B2B

^*Corresponding author for this work

Research output: Contribution to journal › Article

Translated title of the contribution	Digital Touchpoints in B2B
Original language	German
Pages (from-to)	54-57
Number of pages	4
Journal	Markenartikel Magazin
Volume	9/2025
Publication status	Published - 1 Sept 2025

Keywords

@article{6eb1bc87c6f242a8b8254c77e0b3b3ae,

title = "Digitale Touchpoints in B2B",

keywords = "Digital Touchpoints, B2B, Study, Eye Tracking, Facial Expression Analysis",

author = "Andreas Zehetner and Christopher Korntner-Kanitz and Markus Vorderwinkler",

year = "2025",

month = sep,

day = "1",

language = "Deutsch",

volume = "9/2025",

pages = "54--57",

journal = "Markenartikel Magazin",

}

TY - JOUR

T1 - Digitale Touchpoints in B2B

AU - Zehetner, Andreas

AU - Korntner-Kanitz, Christopher

AU - Vorderwinkler, Markus

PY - 2025/9/1

Y1 - 2025/9/1

KW - Digital Touchpoints

KW - B2B

KW - Study

KW - Eye Tracking

KW - Facial Expression Analysis

UR - https://www.markenartikel-magazin.de/_data/2025_9_inhalt_markenartikel.pdf

M3 - Artikel

VL - 9/2025

SP - 54

EP - 57

JO - Markenartikel Magazin

JF - Markenartikel Magazin

ER -