Digitale Touchpoints in B2B

Andreas Zehetner; Christopher Korntner-Kanitz; Markus Vorderwinkler

Digitale Touchpoints in B2B

Translated title of the contribution: Digital Touchpoints in B2B

Andreas Zehetner^*
, Christopher Korntner-Kanitz
, Markus Vorderwinkler

^*Corresponding author for this work

Research output: Contribution to journal › Article

Translated title of the contribution	Digital Touchpoints in B2B
Original language	German (Austria)
Pages (from-to)	102-104
Number of pages	3
Journal	Dental Marketing Magazin
Volume	3/2025
Publication status	Published - 1 Nov 2025

Keywords

Digital Touchpoints
B2B
Study
Eye Tracking
Facial Expression Analysis

Access to Document

https://www.dentalmarketing-magazin.de/_data/dentalmarketing_25_3_Inhalt-1.pdf

Cite this

@article{338dd535e19f4fb9b5e14dcccb2c11ff,

title = "Digitale Touchpoints in B2B",

keywords = "Digital Touchpoints, B2B, Study, Eye Tracking, Facial Expression Analysis",

author = "Andreas Zehetner and Christopher Korntner-Kanitz and Markus Vorderwinkler",

note = "Vom Verlag angefragter Reprint des Artikels im Markenartikel-Magazins, 09/25",

year = "2025",

month = nov,

day = "1",

language = "Deutsch ({\"O}sterreich)",

volume = "3/2025",

pages = "102--104",

journal = "Dental Marketing Magazin",

}

TY - JOUR

T1 - Digitale Touchpoints in B2B

AU - Zehetner, Andreas

AU - Korntner-Kanitz, Christopher

AU - Vorderwinkler, Markus

N1 - Vom Verlag angefragter Reprint des Artikels im Markenartikel-Magazins, 09/25

PY - 2025/11/1

Y1 - 2025/11/1

KW - Digital Touchpoints

KW - B2B

KW - Study

KW - Eye Tracking

KW - Facial Expression Analysis

UR - https://www.dentalmarketing-magazin.de/_rubric/index.php?rubric=Home

M3 - Artikel

VL - 3/2025

SP - 102

EP - 104

JO - Dental Marketing Magazin

JF - Dental Marketing Magazin

ER -

Digitale Touchpoints in B2B

Keywords

Access to Document

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