Digital Transformation in B2B Relationships: Research Topic and Gaps

Piotr Kwiatek; Grzegorz Leszczynski

Digital Transformation in B2B Relationships: Research Topic and Gaps

Piotr Kwiatek
, Grzegorz Leszczynski

Research Center Steyr

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

Abstract

This paper examines the literature on the digital transformation of B2B relationships. Using an AI-supported systematic review, ten research topics and critical research gaps are identified. The study calls for a better understanding ethics, emerging technologies, human-technology interactions, and sustainability in digital B2B relationships. It also highlights the need for longitudinal and cross-industry research.

Original language	English
Title of host publication	8th Industrial Marketing Management Summit
Publication status	Published - 2025

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title = "Digital Transformation in B2B Relationships: Research Topic and Gaps",

abstract = "This paper examines the literature on the digital transformation of B2B relationships. Using an AI-supported systematic review, ten research topics and critical research gaps are identified. The study calls for a better understanding ethics, emerging technologies, human-technology interactions, and sustainability in digital B2B relationships. It also highlights the need for longitudinal and cross-industry research. ",

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N2 - This paper examines the literature on the digital transformation of B2B relationships. Using an AI-supported systematic review, ten research topics and critical research gaps are identified. The study calls for a better understanding ethics, emerging technologies, human-technology interactions, and sustainability in digital B2B relationships. It also highlights the need for longitudinal and cross-industry research.

AB - This paper examines the literature on the digital transformation of B2B relationships. Using an AI-supported systematic review, ten research topics and critical research gaps are identified. The study calls for a better understanding ethics, emerging technologies, human-technology interactions, and sustainability in digital B2B relationships. It also highlights the need for longitudinal and cross-industry research.

M3 - Conference contribution

BT - 8th Industrial Marketing Management Summit

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Digital Transformation in B2B Relationships: Research Topic and Gaps

Abstract

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