Abstract
This paper examines the literature on the digital transformation of B2B relationships. Using an AI-supported systematic review, ten research topics and critical research gaps are identified. The study calls for a better understanding ethics, emerging technologies, human-technology interactions, and sustainability in digital B2B relationships. It also highlights the need for longitudinal and cross-industry research.
| Original language | English |
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| Title of host publication | 8th Industrial Marketing Management Summit |
| Publication status | Published - 2025 |