Digital Customer Experience in B2B - How far do Companies go?

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

Original language	English
Title of host publication	2023 AMA Summer Academic Conference
Subtitle of host publication	A World Disrupted: Marketing’s Role in Understanding, Adapting and Transforming the Business Ecosystem
Place of Publication	USA
Publisher	American Marketing Association
Pages	131-134
ISBN (Electronic)	978-0-87757-017-2
ISBN (Print)	978-0-87757-017-2
Publication status	Published - 4 Aug 2023

Cite this

@inproceedings{03205dee716a4b759d157e0d85b6398b,

title = "Digital Customer Experience in B2B - How far do Companies go?",

author = "Christopher Korntner-Kanitz and Michael Schade and Marlene Landershammer and Andreas Zehetner",

year = "2023",

month = aug,

day = "4",

language = "English",

isbn = " 978-0-87757-017-2",

pages = "131--134",

booktitle = "2023 AMA Summer Academic Conference",

publisher = "American Marketing Association",

address = "United States",

}

Digital Customer Experience in B2B - How far do Companies go? / Korntner-Kanitz, Christopher; Schade, Michael; Landershammer, Marlene et al.
2023 AMA Summer Academic Conference: A World Disrupted: Marketing’s Role in Understanding, Adapting and Transforming the Business Ecosystem. USA: American Marketing Association, 2023. p. 131-134.

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review