Digital Customer Experience in B2B - How far do Companies go?

Christopher Korntner-Kanitz, Michael Schade, Marlene Landershammer, Andreas Zehetner

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

Original languageEnglish
Title of host publication2023 AMA Summer Academic Conference
Subtitle of host publicationA World Disrupted: Marketing’s Role in Understanding, Adapting and Transforming the Business Ecosystem
Place of PublicationUSA
PublisherAmerican Marketing Association
ISBN (Electronic) 978-0-87757-017-2
ISBN (Print) 978-0-87757-017-2
Publication statusPublished - 4 Aug 2023

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