Different views and potential pitfalls in the implementation of CRM

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	8-15
Journal	The International Scientific Journal of Management Information Systems
Volume	6
Issue number	1
Publication status	Published - Jan 2011

Cite this

@article{5079477b85e949159b1bb70482ba58c5,

title = "Different views and potential pitfalls in the implementation of CRM",

author = "Andreas Zehetner and Tomislav Sudarevic and Ljubomir Pupovac",

year = "2011",

month = jan,

language = "English",

volume = "6",

pages = "8--15",

journal = "The International Scientific Journal of Management Information Systems",

issn = "1452-774X",

number = "1",

}

TY - JOUR

T1 - Different views and potential pitfalls in the implementation of CRM

AU - Zehetner, Andreas

AU - Sudarevic, Tomislav

AU - Pupovac, Ljubomir

PY - 2011/1

Y1 - 2011/1

UR - http://www.ef.uns.ac.rs/mis/archive-pdf/2011%20-%20No1/MIS2011_1_2.pdf

M3 - Article

SN - 1452-774X

VL - 6

SP - 8

EP - 15

JO - The International Scientific Journal of Management Information Systems

JF - The International Scientific Journal of Management Information Systems

IS - 1

ER -