Different views and potential pitfalls in the implementation of CRM

Andreas Zehetner, Tomislav Sudarevic, Ljubomir Pupovac

Research output: Contribution to journal › Article › peer-review

Original language	English
Pages (from-to)	8-15
Journal	The International Scientific Journal of Management Information Systems
Volume	6
Issue number	1
Publication status	Published - Jan 2011

Cite this

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title = "Different views and potential pitfalls in the implementation of CRM",

author = "Andreas Zehetner and Tomislav Sudarevic and Ljubomir Pupovac",

year = "2011",

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language = "English",

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journal = "The International Scientific Journal of Management Information Systems",

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AU - Sudarevic, Tomislav

AU - Pupovac, Ljubomir

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