Did I select the right programme? What creates and what heals cognitive dissonance of first year marketing students.

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

Original language	German (Austria)
Title of host publication	Marketing Educators' Association Spring Conference Proceedings
Pages	11-12
Publication status	Published - 11 Apr 2021

Cite this

@inproceedings{23cd97c489a84e49a1f6cea136d466ee,

title = "Did I select the right programme? What creates and what heals cognitive dissonance of first year marketing students.",

author = "Andreas Zehetner",

year = "2021",

month = apr,

day = "11",

language = "Deutsch ({\"O}sterreich)",

pages = "11--12",

booktitle = "Marketing Educators' Association Spring Conference Proceedings",

}