Original language | English (American) |
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Title of host publication | 2021 AMA Summer Academic Conference |
Editors | Matilda Dorotic |
Publisher | American Marketing Association |
Pages | 682-685 |
Volume | Vol 32 |
ISBN (Electronic) | ISBN-13: 978-0-87757-011-0 |
Publication status | Published - 6 Aug 2021 |
"Did I make the right choice?" - Suggestions for reducing cognitive dissonance in a high-credence service: The case of higher education
Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review