"Did I make the right choice?" - Suggestions for reducing cognitive dissonance in a high-credence service: The case of higher education

Research output: Chapter in Book/Report/Conference proceedingsConference contributionpeer-review

Original languageEnglish (American)
Title of host publication2021 AMA Summer Academic Conference
EditorsMatilda Dorotic
PublisherAmerican Marketing Association
VolumeVol 32
ISBN (Electronic)ISBN-13: 978-0-87757-011-0
Publication statusPublished - 6 Aug 2021

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