Abstract
Many different metrics and models have been developed to evaluate a Web site's attributes as perceived by Internet users. In this paper we focus on users' perceptions of the content and design of Web sites. A Delphi study as well as an exploratory factor analysis are used to generate and merge attributes of Web sites. Different user groups are identified and clustered according to their preferences.
| Original language | English |
|---|---|
| Pages (from-to) | 1-10 |
| Number of pages | 10 |
| Journal | Journal of Computer Information Systems |
| Volume | 50 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - Mar 2010 |
Keywords
- Method triangulation
- Web metrics
- Web site analysis
- Web site design