Developing Metrics for Web Sites

Horst Treiblmaier, Andreas Pinterits

Research output: Contribution to journalArticlepeer-review

15 Citations (Scopus)


Many different metrics and models have been developed to evaluate a Web site's attributes as perceived by Internet users. In this paper we focus on users' perceptions of the content and design of Web sites. A Delphi study as well as an exploratory factor analysis are used to generate and merge attributes of Web sites. Different user groups are identified and clustered according to their preferences.

Original languageEnglish
Pages (from-to)1-10
Number of pages10
JournalJournal of Computer Information Systems
Issue number3
Publication statusPublished - Mar 2010


  • Method triangulation
  • Web metrics
  • Web site analysis
  • Web site design


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