Designing cooperative I2V services for the climate-conscious stakeholder group-options to reach the next opinion leaders?

How can targeting co-operative I2V services to the so called climate-conscious urban mobility avant-garde contribute to broadening the co-operative systems user base? Service idea is to support drivers in their practice of greener decision making in those cases where they feel they need to ride a car. By driving individualization of cooperative services to the extreme, current feasibility limits for road operators and TCCs are sounded-out. At the same time the enhanced deployment potential is unveiled when piggy-packing context-specific service ideas onto mainstream cooperative services. Ultimately all convenience and service quality ambition comes down to a kind of co-operative services-enabled climate alarm-clock. The idea is to reduce mobility-related distress peak levels-typically from traffic jams and from challenging weather conditions. The service bundle also includes real-time co-modal routing recommendations on more efficient start times for specific journeys as well as alternative routing. This all may soon become available on Smartphone apps optimized for car drivers in urban traffic contexts. Reducing distress fosters feedback-enhanced learning and helps to better cope with severe weather situations. More generally speaking we investigate how the I2V co-operative services concept can be used for communication to pioneering climate-conscious citizens and therefore better prepare the next generation-opinion leaders.