Designing cooperative I2V services for the climate-conscious stakeholder group-options to reach the next opinion leaders?

Wolfgang Schildorfer, Walter Aigner, Doris Bankosegger, Marko Jandrisits

Research output: Contribution to conferencePaperpeer-review

Abstract

How can targeting co-operative I2V services to the so called climate-conscious urban mobility avant-garde contribute to broadening the co-operative systems user base? Service idea is to support drivers in their practice of greener decision making in those cases where they feel they need to ride a car. By driving individualization of cooperative services to the extreme, current feasibility limits for road operators and TCCs are sounded-out. At the same time the enhanced deployment potential is unveiled when piggy-packing context-specific service ideas onto mainstream cooperative services. Ultimately all convenience and service quality ambition comes down to a kind of co-operative services-enabled climate alarm-clock. The idea is to reduce mobility-related distress peak levels-typically from traffic jams and from challenging weather conditions. The service bundle also includes real-time co-modal routing recommendations on more efficient start times for specific journeys as well as alternative routing. This all may soon become available on Smartphone apps optimized for car drivers in urban traffic contexts. Reducing distress fosters feedback-enhanced learning and helps to better cope with severe weather situations. More generally speaking we investigate how the I2V co-operative services concept can be used for communication to pioneering climate-conscious citizens and therefore better prepare the next generation-opinion leaders.

Original languageEnglish
PagesEU-00705
Publication statusPublished - 2012
Externally publishedYes
Event19th Intelligent Transport Systems World Congress, ITS 2012 - Vienna, Austria
Duration: 22 Oct 201226 Oct 2012

Conference

Conference19th Intelligent Transport Systems World Congress, ITS 2012
CountryAustria
CityVienna
Period22.10.201226.10.2012

Keywords

  • Co-modal routing
  • Co-operative services
  • Environmental-conscious mobility
  • FESTA-methodology
  • Green urban mobility
  • I2V
  • Impact assessment
  • ITS deployment
  • Key-individuals
  • Low-carbon mobility
  • National innovation system
  • Piggy-packing

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