Design Mode, Color, and Button Shape: A Pilot Study on the Neural Effects of Website Perception

Anika Nissen; René Riedl

doi:10.1007/978-3-030-88900-5_22

Design Mode, Color, and Button Shape: A Pilot Study on the Neural Effects of Website Perception

Anika Nissen, René Riedl

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

2 Citations (Scopus)

Abstract

The investigation of website aesthetics has a long history and has already been addressed in NeuroIS research. The extant literature predominantly studied website complexity, symmetry, and colors. However, other design factors have not yet been examined so far. We studied two new factors (design mode: light vs. dark, button shape: rounded vs. sharp angled) along with color (blue vs. red). Specifically, we examined the impact of these three factors on several outcomes. Results from a repeated-measures MANOVA indicate: (i) design mode (light vs. dark) significantly affects users’ pleasure, arousal, trust, attitude, and use intention, (ii) color (blue vs. red) significantly influences pleasure, arousal, and use intentions, while (iii) button shape (rounded vs. sharp) does not significantly influence any of the dependent measures. Based on these results, follow up functional near-infrared spectroscopy studies are developed which aim to further complement our self-report findings.

Original language	English
Title of host publication	Information Systems and Neuroscience: NeuroIS Retreat 2021
Editors	Fred D. Davis, René Riedl, Jan vom Brocke, Pierre-Majorique Léger, Adriane B. Randolph, Gernot Müller-Putz
Place of Publication	Cham
Publisher	Springer
Pages	192-203
Number of pages	12
ISBN (Electronic)	978-3-030-88900-5
ISBN (Print)	978-3-030-88899-2
DOIs	https://doi.org/10.1007/978-3-030-88900-5_22
Publication status	Published - 29 Oct 2021
Event	NeuroIS Retreat 2021 : Virtual Conference - Online, Online Duration: 1 Jun 2021 → 3 Jun 2021 http://www.neurois.org

Publication series

Name	Lecture Notes in Information Systems and Organisation
Volume	52 LNISO
ISSN (Print)	2195-4968
ISSN (Electronic)	2195-4976

Conference

Conference	NeuroIS Retreat 2021
Abbreviated title	NeuroIS
City	Online
Period	01.06.2021 → 03.06.2021
Internet address	http://www.neurois.org

Keywords

Attitude
Brain
Button shape
Color
Dark website design
Website aesthetics
fNIRS

Access to Document

10.1007/978-3-030-88900-5_22

Cite this

Nissen, A., & Riedl, R. (2021). Design Mode, Color, and Button Shape: A Pilot Study on the Neural Effects of Website Perception. In F. D. Davis, R. Riedl, J. vom Brocke, P.-M. Léger, A. B. Randolph, & G. Müller-Putz (Eds.), Information Systems and Neuroscience: NeuroIS Retreat 2021 (pp. 192-203). (Lecture Notes in Information Systems and Organisation; Vol. 52 LNISO). Springer. https://doi.org/10.1007/978-3-030-88900-5_22

Nissen, Anika ; Riedl, René. / Design Mode, Color, and Button Shape: A Pilot Study on the Neural Effects of Website Perception. Information Systems and Neuroscience: NeuroIS Retreat 2021. editor / Fred D. Davis ; René Riedl ; Jan vom Brocke ; Pierre-Majorique Léger ; Adriane B. Randolph ; Gernot Müller-Putz. Cham : Springer, 2021. pp. 192-203 (Lecture Notes in Information Systems and Organisation).

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abstract = "The investigation of website aesthetics has a long history and has already been addressed in NeuroIS research. The extant literature predominantly studied website complexity, symmetry, and colors. However, other design factors have not yet been examined so far. We studied two new factors (design mode: light vs. dark, button shape: rounded vs. sharp angled) along with color (blue vs. red). Specifically, we examined the impact of these three factors on several outcomes. Results from a repeated-measures MANOVA indicate: (i) design mode (light vs. dark) significantly affects users{\textquoteright} pleasure, arousal, trust, attitude, and use intention, (ii) color (blue vs. red) significantly influences pleasure, arousal, and use intentions, while (iii) button shape (rounded vs. sharp) does not significantly influence any of the dependent measures. Based on these results, follow up functional near-infrared spectroscopy studies are developed which aim to further complement our self-report findings.",

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Nissen, A & Riedl, R 2021, Design Mode, Color, and Button Shape: A Pilot Study on the Neural Effects of Website Perception. in FD Davis, R Riedl, J vom Brocke, P-M Léger, AB Randolph & G Müller-Putz (eds), Information Systems and Neuroscience: NeuroIS Retreat 2021. Lecture Notes in Information Systems and Organisation, vol. 52 LNISO, Springer, Cham, pp. 192-203, NeuroIS Retreat 2021 , Online, 01.06.2021. https://doi.org/10.1007/978-3-030-88900-5_22

Design Mode, Color, and Button Shape: A Pilot Study on the Neural Effects of Website Perception. / Nissen, Anika; Riedl, René.
Information Systems and Neuroscience: NeuroIS Retreat 2021. ed. / Fred D. Davis; René Riedl; Jan vom Brocke; Pierre-Majorique Léger; Adriane B. Randolph; Gernot Müller-Putz. Cham: Springer, 2021. p. 192-203 (Lecture Notes in Information Systems and Organisation; Vol. 52 LNISO).

Research output: Chapter in Book/Report/Conference proceedings › Conference contribution › peer-review

TY - GEN

T1 - Design Mode, Color, and Button Shape: A Pilot Study on the Neural Effects of Website Perception

AU - Nissen, Anika

AU - Riedl, René

PY - 2021/10/29

Y1 - 2021/10/29

N2 - The investigation of website aesthetics has a long history and has already been addressed in NeuroIS research. The extant literature predominantly studied website complexity, symmetry, and colors. However, other design factors have not yet been examined so far. We studied two new factors (design mode: light vs. dark, button shape: rounded vs. sharp angled) along with color (blue vs. red). Specifically, we examined the impact of these three factors on several outcomes. Results from a repeated-measures MANOVA indicate: (i) design mode (light vs. dark) significantly affects users’ pleasure, arousal, trust, attitude, and use intention, (ii) color (blue vs. red) significantly influences pleasure, arousal, and use intentions, while (iii) button shape (rounded vs. sharp) does not significantly influence any of the dependent measures. Based on these results, follow up functional near-infrared spectroscopy studies are developed which aim to further complement our self-report findings.

AB - The investigation of website aesthetics has a long history and has already been addressed in NeuroIS research. The extant literature predominantly studied website complexity, symmetry, and colors. However, other design factors have not yet been examined so far. We studied two new factors (design mode: light vs. dark, button shape: rounded vs. sharp angled) along with color (blue vs. red). Specifically, we examined the impact of these three factors on several outcomes. Results from a repeated-measures MANOVA indicate: (i) design mode (light vs. dark) significantly affects users’ pleasure, arousal, trust, attitude, and use intention, (ii) color (blue vs. red) significantly influences pleasure, arousal, and use intentions, while (iii) button shape (rounded vs. sharp) does not significantly influence any of the dependent measures. Based on these results, follow up functional near-infrared spectroscopy studies are developed which aim to further complement our self-report findings.

KW - Attitude

KW - Brain

KW - Button shape

KW - Color

KW - Dark website design

KW - Website aesthetics

KW - fNIRS

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U2 - 10.1007/978-3-030-88900-5_22

DO - 10.1007/978-3-030-88900-5_22

M3 - Conference contribution

SN - 978-3-030-88899-2

T3 - Lecture Notes in Information Systems and Organisation

SP - 192

EP - 203

BT - Information Systems and Neuroscience: NeuroIS Retreat 2021

A2 - Davis, Fred D.

A2 - Riedl, René

A2 - vom Brocke, Jan

A2 - Léger, Pierre-Majorique

A2 - Randolph, Adriane B.

A2 - Müller-Putz, Gernot

PB - Springer

CY - Cham

T2 - NeuroIS Retreat 2021

Y2 - 1 June 2021 through 3 June 2021

ER -

Nissen A, Riedl R. Design Mode, Color, and Button Shape: A Pilot Study on the Neural Effects of Website Perception. In Davis FD, Riedl R, vom Brocke J, Léger PM, Randolph AB, Müller-Putz G, editors, Information Systems and Neuroscience: NeuroIS Retreat 2021. Cham: Springer. 2021. p. 192-203. (Lecture Notes in Information Systems and Organisation). doi: 10.1007/978-3-030-88900-5_22

Design Mode, Color, and Button Shape: A Pilot Study on the Neural Effects of Website Perception

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